See How Easily You Can Go Too Far With Social Recruting - CareerAlley

See How Easily You Can Go Too Far With Social Recruting - CareerAlley We may receive compensation when you click on links to products from our partners. You can make more friends in two months by becoming genuinely interested in other people than you can in two years by trying to get other people interested in you. Dale Carnegie Biography : This is a guest post fromGenevive Hon, a Community Manager at matchFWD, a social recruiting startup and also Employer Marketing Coordinator at Illico Hodes. She has a bachelors degree in Public Relations from the University of Quebec in Montreal (UQAM). She recently collaborates with Montreal Tech Watch to cover some tech events. e-mail : [emailprotected] How To Avoid Crossing The Line In Social Recruiting Savvy hiring managers know that running a slick social recruiting campaign is one of the best ways to land premium candidates. Seasoned recruitment pros also understand that there is a fine line when it comes to employees referrals, and crossing that line will undermine recruiting strategies and damage corporate reputations. Heres how to make a social recruiting campaign both fruitful and professional: Make A Plan: Before hiring managers begin to use social media tools as a way to source candidates, it is important to develop a solid plan of attack. Employees referrals are a valuable tool when is comes to recruiting, but without a plan, you run the risk of appearing sloppy and disorganized. Establish Your Image:Even though social media is often considered to be a tool for casual, friendly interaction between friends and family members it is important that online recruitment remains consistent with your corporate image. Seek to strike a balance between friendly and professional in your social media image (think casual Fridays). Dont Be Creepy: There are many tools available that allow hiring managers (and anyone else, for that matter) to search through social media history and profiles; proceed with caution. These tools can easily be used to cross the line to cyber-stalking, a sure-fire way to bring a complete stop to any employees referrals while quickly earning a big-brother corporate image. Be Interactive: Social media is an interactive tool, so make sure you maximize opportunities to talk with, rather than simply talk at, potential candidates through your social recruiting campaign. Remember that people will be judging your company based on how you treat potential employees, so now is the time to establish a tone of positive, interactive and timely communication. Follow these tips when developing your next social recruiting campaign to ensure your company image is maintained while you source your next great candidate. By focusing on positive, professional recruiting strategies you will encourage employees referrals while promoting your corporate image and culture. This is a Guest post. If you would like to submit a guest post to CareerAlley, please follow these guest post guidelines. Good luck in your search.Visit me on Facebook